Brand DNA
Retention strategy framework for every client brand
Brand DNA gives every module the client context it needs so account health, recommendations, and campaign planning do not become generic across different brands.
Client context in one place
Capture positioning, lifecycle notes, business model, buying behavior, and strategic constraints once.
Better recommendations
Use brand context to shape diagnostics, operations notes, and campaign ideas around the client's actual business.
Cleaner handoffs
Give new team members the context they need before they touch a Klaviyo account or write client-facing recommendations.